Review

It is itself, a ‘blueprint”’ of the way product development works. …is well supported by references and, indeed, the technique of taking the real key issues from such a wide spectrum of authors has given us the best of food product development. … written in a style that could be used by both senior technology students, and managing directors of companies that may decide they need to understand what food product development really means! …emphasises how important it is for senior management to set up a strategy for product development applicable to their area of business, and, most importantly, gain an understanding of their consumers needs. This theme runs throughout the entire publication and sets it apart from most other publications in this field. …in-depth analysis of how to apply and manage modern product development systems. …essential reading for any research organisation or any business that aspires to do the best it can in developing new food products. Food New Zealand
--This text refers to the

edition.

About the Author

Mary D. Earle and Richard L. Earle are both Professors Emeritus at Massey University, New Zealand. Mary Earle is a pioneer in product development research and both she and her husband, Richard, have worked with industry on numerous product development projects. 

Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organization for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.
--This text refers to the

edition.