Review

'This fine scholarly reference work analyzes and surveys consumer research and economic psychology....The editors...have assembled an impressive, international group of more than 110 scholar/researcher contributions....Some of the especially interesting and varied topics covered in this work are brand loyalty, gambling, culture shock, shoplifting, tax evasion, children's savings, vanity, the psychology of poverty, and the history of economic psychology. All entries are signed and include bibliographies. An extensive index readily locates related topics not found in the alphabetic list of topics. Several well-done tables and figures are also provided.' -- - Edward Erazo, American Reference Books Annual, 2000

...a readable, authoritative, and diverse research tool. -- - Ronald E. Goldsmith, Journal of the Academy of Marketing Science

About the Author

Peter E. Earl, Professor of Economics, Lincoln University, New Zealand